From the Ommegang Press Release:
Brewery Ommegang and HBO are partnering on a series of beers in support of the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut, Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the newIron Throne Blonde Ale will launch nationwide timed to the show’s third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
Iron Throne Blonde Ale will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid- to late March.